Green Holding Group is a leading food
producer across the CEE region

We produce plant-based food: leafy and non-leafy vegetables,
a wide range of salad mixes and ready to eat meals.
We are also a cold-chain logistics operator.

Green Holding Business Model

Green Holding’s operations are based on an integrated business model
„From Farm to Fork”, where a group of highly professional companies
that operate as complete supply chain.

Our crops

Our fields are used for seasonal cultivation of leafy greens and cruciferous vegetables.

We also cultivate lettuces and herbs in our hydroponic greenhouse.

For more information, please visit dedicated websites of companies from our Group: www.green-crops.pl /
www.plant.love

Production and sales

We’ve 7 manufacturing facilities in Poland and abroad.
We maintain year-round operations including mostly mono-products, salad mixes, vegetables and ready-to-eat meals.

We deliver our products to retail chains, HoReCa customers and food manufacturers.
We offer products under our own brands as well as customers’ private labels.

For more information, please visit dedicated websites
of companies from our Group:
www.green-factory.com / www.plant.love

Logistics

We provide transportation and logistics services using our own trailers in collaboration with external carriers.

For more information, please visit dedicated websites of companies from our Group:
www.gfl.com.pl

Our business model enables us to provide comprehensive customer
service and allows us to maintain control over the entire process
– from farm to manufacturing and shipping, to end customer.

See the areas that our companies operate in.

Green Holding manufacturing facilities

Green Holding 7 manufacturing facilities, including 4 in Poland and 3 abroad.

Who we are

Since 1997, as Green Holding, we have been a reliable partner for our Customers,
delivering sustainable products and services that respect the environment and society.

Everyday we provide access to fresh and safe products
that make it easier for people to enjoy a tasty and diverse diet!

Our product categories:

FRESH GREENS

We deliver fresh vegetables to retail chains, HoReCa customers, and food manufacturers.

HYDROPONIC LETTUCES AND HERBS

Plant Love brand offers lettuces and herbs such as cilantro, parsley, mint and basil, including a number of varieties.

UNWASHED VEGETABLES

Our Primavega brand offers fresh vegetables – heads or young leaves – packaged right after harvesting.

WASHED LETTUCES AND VEGETABLES

Fit&Easy is a brand for consumers who value a healthy diet based on fresh lettuces and vegetables, as well as culinary solutions that make preparing a meal a pleasant experience.

READY-TO-EAT MEALS

Fit&Easy also offers plant-based ready-to-eat meals, both hot and cold, including Lunchboxes and Hot Bowls of Tastes.

Green Holding in numbers

1097

well-qualified employees

1188

hectares of total crops cultivation

100%

crops are GlobalG.A.P.
and GlobalG.A.P. Biodiversity add-on certified

7

production facilities

3

distribution centers

4

cross-docks

3

brands

205

million products sold in 2022

150

Customers

817

thousand pallets shipped in 2022

How we operate

We follow the principles of our sustainability strategy „We are Green” that is based on 4 pillars.

We pay attention not only to our business goals and results. We are also committed to monitoring the environmental and societal impacts that operations of our scale have across the entire value chain in the ever demanding Ultra Fresh (fruit and vegetables) category.